ONE LIFE UNICEF

A GREAT IDEA developed by a great copywriter, João Baptista and myself, directed to 'SECOND LIFE' users appealing them to help a children in need thru UNICEF.
The idea was to dramatise the fact that while they 'play' second lifes there are children that only needs one.
The strategy and creativity was developed in a way that was recognizable by heavy users and people that just know about it. They coulkd help by doing a simple donation or thru a similar game to SECOND LIFE, where you selected a realk kid (representative) and register in the 'game' with a certain amount of money that you selected where was supposed to be applied interacting with the kid, for instance, buying books in a virtual store. UNICEF, will use this money and interaction to transform it in a reality.

Press generic AD

According to the concept and strategy, a press ad was developed illustrating the possibilities of 'being someone else' just by cutting out the faces and overlapping them to yours.

Press ad for magazines of games and gadgets

Since the media will allow us to go straight to 'SECOND LIFE' users, a virtual image of a 'james bond' avatar was show at the real second life environment.

Outdoor UNICEF

The MUPI outdoor will have printed a beautifull avatar with a mirror in the place of the face. When prospects interact with it, their faces will be the faces of the avatar.

Flyers UNICEF

Banners at UNICEF site

Banners at generic sites

By simulating the access to the email of famous people will drive the people who want to have gorgeous second lifes to click and get the message.

Site OneLifeUNICEF

The 'ONELIFEUNICEF' web site, developed with the same technology of second life but allowing real interaction with the kids and the opportunity to help them.

I WOULD LIKE TO BE IN A PROJECT BEFORE MY BILLIONS RUNS OUT

WHAT AGENCIES HAVE TO BECOME

Whe are living days when the consumer becomed the advertiser, the contents developer, provider and broadcaster.
Agencies have to become a group of PEOPLE THAT ARE SPECIALISED IN WHAT ORDINARY PEOPLE DO. Agencies have to become the professional helpers of the consumers, to ad value to their lifes and to the way they interact and live as individuals and as groups. The new agencies have to provide the brand experience in a way, when and where the consumer got it mind open but dont expect it. We don’t have to do things for them, we have to do it WITH THEM.

NOT MY WORK

www.blablaspace.blogspot.com
See this other blog to get updated in my favorite campaigns.

THE AGENCY

www.theaagency.org
Like CIA, FBI or NSA, there are agencys that do whatever is needeed to get the job done. That was the strategy planned for the developed positioning, naming, identity and campaign launch for this creative hot shop. A differente kind of agency without hierarquies, only CREATIVE SPECIAL AGENTS with working names like Mr. White or Mr. Orange and with the regular meatings with clients by webcam, only the big ones are in person. The proposition is clear, a differente agency prepared for the new millenium, the new way of thinking and acting of the people. Thed claim says it all: 'knocking consumers out'. VISIT THEM AT: www.theaagency.org

THE SONS OF LESTER WUNDERMAN

A season greatings campaign that is an homage to the 'Father of Direct Marketing', Mr. Lester Wunderman; to the 20th birthday of Wunderman Spain and to his own 85 years old.
Click the picture and the links (www.seguridadwunderman.com and www.adopteunwundermita.com
FOR BOUGHT SITES THE LOGIN is> Username: papalester) to see it all.

HomeSweetHome.com

A full integrated campaign done by me and my favorite copywriter (actual Wunderman Portugal Creative Director) to a Home services web portal. We've done everthing, naming, logo, launcing canpaign, follow up campaign...the works.
At the link bellow you can see a couple of the TV spots. A nice idea with an overdone production and a poorly detail thinking that,for me it ruined it. The concept was that WITH HOME SWEET HOME, TO SOLVE ALL THE DAY TO DAY PROBLEMS, YOU JUST NEED A FINGER...
http://www.youtube.com/view_play_list?p=BE05F03B5E287D9E
Bad day at the office!

JUST HAVING FUN

The cigarret packets in Europe got 'alert' messages. One of them is 'SMOKE CAUSES IMPOTENCE'. The rest is obvious...

EXERCISING COCA-COLA POSITIONING

In my professional point of view, Coca-Cola have lost it's way. It shoots in all directions without a clear brand statement and positioning. This sample it's not a very art directed campaign but shows a personal strategic view of a possible Coke's positioning. After all, things comes and go and Coke remais the same. The empty bottle pretends to represent the fact, that while the world is continously changing, our grandfathers, fathers, ourselves, our soons and the soons of our soons keep drinking it. All in the same way and for the same reasons. It's unique, it's refreshing, it's Coca-Cola.
P.S.: No sponosoring in here ;-)

THE BEGINNING OF EMAIL FREE SERVICES

Welcome pack developed for one of the fist webmail free services provider. At the inbox you found your user card, at the outbox was a set of personalised cards with your new fresh email adress do give up to everyone. A typicall web 1.0 DM action.

AD RELATING TO THE DESIGNED TYPEFACE AND BRAND IDENTITY

The former typeface was designed to a brand identity program of a Software teaching institute. I've developed all the work incuding the launching campaign. This is an example of a press add that claims 'At FLAG, you'll loose your fear for mouses'.

TYPEFACE DESIGN

A typeface designed by me to a corporate identity program. YEARS AGO!

Web game for a stock market brooker

A virtual stock market game to encourage young people to join the real thing. Tha game was based on a virtual stock market exchange were yo can buy stocks from companies runned by people like BILL CAKES.

SURF'S UP

Old identity and communication program for the World Surfing Qualifying Series that used to take place at Ericeira beach at Portugal.

A REAL LIFE DRAMA IS STILL HAPPENING IN ANGOLA

TO SEE THE CAMPAIGN GO TO: http://www.youtube.com/Geadaxxx
Very low budget campaign to try to raise funds and awareness for the huge problem of the people of Angola (4 million ibetween life and death) after 30 years of war. The first add shows in estimated time hom many people are pereshing and claims that just by giving the equivalent of a prize of a chocolate you can feed a person for an ENTIRE WEEK.
The second shows how many people the ONG is helping at the moment and claims that with the prize of a movie ticket they could hel an entire family. The third shows how many people the ONG is helpiong at the moente
The second shows the number of children in great danger claiming that with the price of one mobile phone you can save one of them. The last one was supposed to be actualised with the weekly number of peole helping, but because of the budget its just a simulation an a THANK YOU AD.
They all run randomly.

DONT RUIN YOUR MAGAZINE

Used in a propper way, the contents of a magazine can be a leathal weapon. Not the magazine itself!

TOP NOVIS

One of the campaigns i'm most proud of. It was developed 10 years ago only by me as a Creative director and a copywriter named Miguel Paté that is nowadays Wunderman's Portugal Creative Director.
Novis was starting as a brand new telecommunications company and wanted to create a sales force thrue freelance accountants, insurance mediators, etc that will serve as perscriptors of the product.
Being people with a 'gey' life, we developed a strategy to put some 'adventure' on their lifes. A programa called TOP NOVIS (TOP standind for Tecnicos de Operações Pessoais - Personal Operations Tecchnicians) with the claikm 'LICENCE TO WIN' was created, and all the comunications have a kind of secret agente environment making a bothering activity into something exciting. It was a huge success in results and a lot of fun to develope it.
The photo shows a mix of DM and promotional campaigns used for aquiring, fidelization, sales promotion, formation, etc.
In that case, it's not alone at the TOP!

LAUNCH OF MAXIM MAGAZINE

Not much to explain. Bought were done to the launch of MAXIM magazine, the magazine that men likes, and bought wanted to get subscriptions. The first one is a html email and the second a press insert,
Click to see more, and if you are a man, i'll think you'll like it.

SEA.PROXIMITY

Proximity offices were full with people and we moved to new ones near the river and Lisbons Oceanary. To see how it works, click the images.
This campaign was shortlisted in Cannes and got voted for gold. The prize was retired for being a self promotion?????
(Sorry, but i had to said it!)

KIDNAPPED SANTA

Someone had to do it, so we did. Click te picture to understand all the campaign.

MAXMEN (MAXIM) MAGAZINE

I think its preatty self explanatory. Sorry, the photo was taken with my Lomo...

THE REFRESHING EFFECT OF CALIPO ICE CREAM

A vacation inspiration lead me to this ad, featuring me and my feet ability.

FISHING CAN BE VERY CONFORTABLE

To launch the new Jeep, i developed a press ad where someone fishes from inside the new 4x4. Do i need to say more?
Yes, it didn't come out...

CHECK YOUR HEarin...

A simple flat mail to invite people to do an hear check up at their GENERAL OPTICA (The biggest optical company in Spain) store. This campaign is cursed, it always got shortlisted and then...nothing. Lets pray for Cannes!

WHERE IS MY GREEN STUFF

Banco Espirito Santo, one of the largest ones in Portugal changed its positioning and brand identity. We were asked to do a low...low budget campaign to annouce this to employees. We develope a viral email campaign where people complained about the disapearing of their office stuff. At the end, all of it was replaced by a kit with the new brand.

NOW AVAILABLE ON KIOSKS

DHL have a new service that allows you to make your sendings thrue an ordinary kiosk. To dramatise this proposition we decorated all the kiosks that got the service in Madrid and in Barcelona as DHL delivering boxes.
This campaign just getted 4 shortlists and to Silver Awards at FESTIVAL EL SOL, the most important iberia and latin america creative festival.

I THINK I SAW A PUSSY CAT!

Click on the image to understand the campaign.

I CAAAAAAANT STOOOP!

CONTROL Condoms, launched a new line of aprhodisiac condoms with special flavors. The brief was to do a press release wich we did with the idea that a young girl had been contacted by Afrodite it self in her dreams tand gave her samples of the product. Since there, she cant stop doing you know what wich was demonstrated by the graphisc off the letter...
Visit the link http://www.accion-online.com/lapasiondeafrodita/ to see the website were you can left your own afrodisiac experience)