A GREAT IDEA developed by a great copywriter, João Baptista and myself, directed to 'SECOND LIFE' users appealing them to help a children in need thru UNICEF.
The idea was to dramatise the fact that while they 'play' second lifes there are children that only needs one.
The strategy and creativity was developed in a way that was recognizable by heavy users and people that just know about it. They coulkd help by doing a simple donation or thru a similar game to SECOND LIFE, where you selected a realk kid (representative) and register in the 'game' with a certain amount of money that you selected where was supposed to be applied interacting with the kid, for instance, buying books in a virtual store. UNICEF, will use this money and interaction to transform it in a reality.
4 comments:
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Apenas um comentário ao copy: "children", plural de "child", não permite a colocação do S na palavra "need", artifício utilizado somente na 3ª pessoa do plural. Assim, correctamente seria "...children that only need one."
Hi... great idea! Congrats.
Just one remark. ONE LIFE but TWO LIVES ... besides the children, but that one you know already!
Keep :)
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