GEADA@WORK

ONE LIFE UNICEF

2007-07-13T03:54:00.000Z

A GREAT IDEA developed by a great copywriter, João Baptista and myself, directed to 'SECOND LIFE' users appealing them to help a children in need thru UNICEF.
The idea was to dramatise the fact that while they 'play' second lifes there are children that only needs one.
The strategy and creativity was developed in a way that was recognizable by heavy users and people that just know about it. They coulkd help by doing a simple donation or thru a similar game to SECOND LIFE, where you selected a realk kid (representative) and register in the 'game' with a certain amount of money that you selected where was supposed to be applied interacting with the kid, for instance, buying books in a virtual store. UNICEF, will use this money and interaction to transform it in a reality.

Press generic AD

2007-07-13T03:40:00.000Z

According to the concept and strategy, a press ad was developed illustrating the possibilities of 'being someone else' just by cutting out the faces and overlapping them to yours.

Press ad for magazines of games and gadgets

2007-07-13T03:35:00.000Z

Since the media will allow us to go straight to 'SECOND LIFE' users, a virtual image of a 'james bond' avatar was show at the real second life environment.

Outdoor UNICEF

2007-07-13T03:29:00.001Z

The MUPI outdoor will have printed a beautifull avatar with a mirror in the place of the face. When prospects interact with it, their faces will be the faces of the avatar.

Flyers UNICEF

2007-07-13T03:28:00.001Z

Banners at UNICEF site

2007-07-13T03:26:00.001Z

Banners at generic sites

2007-07-13T03:22:00.000Z

By simulating the access to the email of famous people will drive the people who want to have gorgeous second lifes to click and get the message.

Site OneLifeUNICEF

2007-07-13T03:15:00.000Z

The 'ONELIFEUNICEF' web site, developed with the same technology of second life but allowing real interaction with the kids and the opportunity to help them.

I WOULD LIKE TO BE IN A PROJECT BEFORE MY BILLIONS RUNS OUT

2007-07-01T18:52:00.000Z

WHAT AGENCIES HAVE TO BECOME

2007-06-22T02:52:00.000Z

Whe are living days when the consumer becomed the advertiser, the contents developer, provider and broadcaster.
Agencies have to become a group of PEOPLE THAT ARE SPECIALISED IN WHAT ORDINARY PEOPLE DO. Agencies have to become the professional helpers of the consumers, to ad value to their lifes and to the way they interact and live as individuals and as groups. The new agencies have to provide the brand experience in a way, when and where the consumer got it mind open but dont expect it. We don’t have to do things for them, we have to do it WITH THEM.

NOT MY WORK

2007-06-22T02:28:00.000Z

www.blablaspace.blogspot.com
See this other blog to get updated in my favorite campaigns.

THE AGENCY

2007-06-20T03:40:00.000Z

www.theaagency.org
Like CIA, FBI or NSA, there are agencys that do whatever is needeed to get the job done. That was the strategy planned for the developed positioning, naming, identity and campaign launch for this creative hot shop. A differente kind of agency without hierarquies, only CREATIVE SPECIAL AGENTS with working names like Mr. White or Mr. Orange and with the regular meatings with clients by webcam, only the big ones are in person. The proposition is clear, a differente agency prepared for the new millenium, the new way of thinking and acting of the people. Thed claim says it all: 'knocking consumers out'. VISIT THEM AT: www.theaagency.org

THE SONS OF LESTER WUNDERMAN

2007-06-11T00:17:00.001Z

A season greatings campaign that is an homage to the 'Father of Direct Marketing', Mr. Lester Wunderman; to the 20th birthday of Wunderman Spain and to his own 85 years old.
Click the picture and the links (www.seguridadwunderman.com and www.adopteunwundermita.com
FOR BOUGHT SITES THE LOGIN is> Username: papalester) to see it all.

HomeSweetHome.com

2007-06-09T18:54:00.002Z

A full integrated campaign done by me and my favorite copywriter (actual Wunderman Portugal Creative Director) to a Home services web portal. We've done everthing, naming, logo, launcing canpaign, follow up campaign...the works.
At the link bellow you can see a couple of the TV spots. A nice idea with an overdone production and a poorly detail thinking that,for me it ruined it. The concept was that WITH HOME SWEET HOME, TO SOLVE ALL THE DAY TO DAY PROBLEMS, YOU JUST NEED A FINGER...
http://www.youtube.com/view_play_list?p=BE05F03B5E287D9E
Bad day at the office!

JUST HAVING FUN

2007-06-09T12:47:00.002Z

The cigarret packets in Europe got 'alert' messages. One of them is 'SMOKE CAUSES IMPOTENCE'. The rest is obvious...

EXERCISING COCA-COLA POSITIONING

2007-06-09T11:11:00.004Z

In my professional point of view, Coca-Cola have lost it's way. It shoots in all directions without a clear brand statement and positioning. This sample it's not a very art directed campaign but shows a personal strategic view of a possible Coke's positioning. After all, things comes and go and Coke remais the same. The empty bottle pretends to represent the fact, that while the world is continously changing, our grandfathers, fathers, ourselves, our soons and the soons of our soons keep drinking it. All in the same way and for the same reasons. It's unique, it's refreshing, it's Coca-Cola.
P.S.: No sponosoring in here ;-)

THE BEGINNING OF EMAIL FREE SERVICES

2007-06-04T02:21:00.002Z

Welcome pack developed for one of the fist webmail free services provider. At the inbox you found your user card, at the outbox was a set of personalised cards with your new fresh email adress do give up to everyone. A typicall web 1.0 DM action.

AD RELATING TO THE DESIGNED TYPEFACE AND BRAND IDENTITY

2007-06-04T02:17:00.001Z

The former typeface was designed to a brand identity program of a Software teaching institute. I've developed all the work incuding the launching campaign. This is an example of a press add that claims 'At FLAG, you'll loose your fear for mouses'.

TYPEFACE DESIGN

2007-06-04T02:12:00.001Z

A typeface designed by me to a corporate identity program. YEARS AGO!

Web game for a stock market brooker

2007-06-04T02:08:00.001Z

A virtual stock market game to encourage young people to join the real thing. Tha game was based on a virtual stock market exchange were yo can buy stocks from companies runned by people like BILL CAKES.

SURF'S UP

2007-06-04T02:06:00.002Z

Old identity and communication program for the World Surfing Qualifying Series that used to take place at Ericeira beach at Portugal.

A REAL LIFE DRAMA IS STILL HAPPENING IN ANGOLA

2007-05-30T23:43:00.000Z

TO SEE THE CAMPAIGN GO TO: http://www.youtube.com/Geadaxxx
Very low budget campaign to try to raise funds and awareness for the huge problem of the people of Angola (4 million ibetween life and death) after 30 years of war. The first add shows in estimated time hom many people are pereshing and claims that just by giving the equivalent of a prize of a chocolate you can feed a person for an ENTIRE WEEK.
The second shows how many people the ONG is helping at the moment and claims that with the prize of a movie ticket they could hel an entire family. The third shows how many people the ONG is helpiong at the moente
The second shows the number of children in great danger claiming that with the price of one mobile phone you can save one of them. The last one was supposed to be actualised with the weekly number of peole helping, but because of the budget its just a simulation an a THANK YOU AD.
They all run randomly.

DONT RUIN YOUR MAGAZINE

2007-05-30T13:32:00.000Z

Used in a propper way, the contents of a magazine can be a leathal weapon. Not the magazine itself!

TOP NOVIS

2007-05-27T11:12:00.000Z

One of the campaigns i'm most proud of. It was developed 10 years ago only by me as a Creative director and a copywriter named Miguel Paté that is nowadays Wunderman's Portugal Creative Director.
Novis was starting as a brand new telecommunications company and wanted to create a sales force thrue freelance accountants, insurance mediators, etc that will serve as perscriptors of the product.
Being people with a 'gey' life, we developed a strategy to put some 'adventure' on their lifes. A programa called TOP NOVIS (TOP standind for Tecnicos de Operações Pessoais - Personal Operations Tecchnicians) with the claikm 'LICENCE TO WIN' was created, and all the comunications have a kind of secret agente environment making a bothering activity into something exciting. It was a huge success in results and a lot of fun to develope it.
The photo shows a mix of DM and promotional campaigns used for aquiring, fidelization, sales promotion, formation, etc.
In that case, it's not alone at the TOP!

LAUNCH OF MAXIM MAGAZINE

2007-05-27T00:36:00.000Z

Not much to explain. Bought were done to the launch of MAXIM magazine, the magazine that men likes, and bought wanted to get subscriptions. The first one is a html email and the second a press insert,
Click to see more, and if you are a man, i'll think you'll like it.

SEA.PROXIMITY

2007-05-27T00:30:00.000Z

Proximity offices were full with people and we moved to new ones near the river and Lisbons Oceanary. To see how it works, click the images.
This campaign was shortlisted in Cannes and got voted for gold. The prize was retired for being a self promotion?????
(Sorry, but i had to said it!)

KIDNAPPED SANTA

2007-05-27T00:27:00.000Z

Someone had to do it, so we did. Click te picture to understand all the campaign.

MAXMEN (MAXIM) MAGAZINE

2007-05-27T00:22:00.000Z

I think its preatty self explanatory. Sorry, the photo was taken with my Lomo...

THE REFRESHING EFFECT OF CALIPO ICE CREAM

2007-05-27T00:03:00.000Z

A vacation inspiration lead me to this ad, featuring me and my feet ability.

FISHING CAN BE VERY CONFORTABLE

2007-05-26T23:51:00.001Z

To launch the new Jeep, i developed a press ad where someone fishes from inside the new 4x4. Do i need to say more?
Yes, it didn't come out...

CHECK YOUR HEarin...

2007-05-26T23:48:00.001Z

A simple flat mail to invite people to do an hear check up at their GENERAL OPTICA (The biggest optical company in Spain) store. This campaign is cursed, it always got shortlisted and then...nothing. Lets pray for Cannes!

WHERE IS MY GREEN STUFF

2007-05-26T23:42:00.002Z

Banco Espirito Santo, one of the largest ones in Portugal changed its positioning and brand identity. We were asked to do a low...low budget campaign to annouce this to employees. We develope a viral email campaign where people complained about the disapearing of their office stuff. At the end, all of it was replaced by a kit with the new brand.

NOW AVAILABLE ON KIOSKS

2007-05-26T23:33:00.001Z

DHL have a new service that allows you to make your sendings thrue an ordinary kiosk. To dramatise this proposition we decorated all the kiosks that got the service in Madrid and in Barcelona as DHL delivering boxes.
This campaign just getted 4 shortlists and to Silver Awards at FESTIVAL EL SOL, the most important iberia and latin america creative festival.

I THINK I SAW A PUSSY CAT!

2007-05-26T23:27:00.001Z

Click on the image to understand the campaign.

I CAAAAAAANT STOOOP!

2007-05-26T23:12:00.000Z

CONTROL Condoms, launched a new line of aprhodisiac condoms with special flavors. The brief was to do a press release wich we did with the idea that a young girl had been contacted by Afrodite it self in her dreams tand gave her samples of the product. Since there, she cant stop doing you know what wich was demonstrated by the graphisc off the letter...
Visit the link http://www.accion-online.com/lapasiondeafrodita/ to see the website were you can left your own afrodisiac experience)

THE LION XPERIENCE

2007-05-26T23:04:00.002Z

A promotion of the first Cannes Lion to a portuguese relationship marketing agency allong with the promotion of a new business area of 'Customer experience advertising' for Proximity. Please click on the image to read on.

LOOK, THE NEW CHRYSLER!

2007-05-26T22:58:00.002Z

An old traditional office building at the most central locatio in Lisbon was suffering some remodeling. Chrysler bought the outdoor space without a single idea of what to do with it. We suggested that we photographed the building exactly as it was and include loads of people looking at the new model of Chrysler. The photo that i've got dont make justice to the execution.
It becomed a great fuss and an award winning campaign.

AN OLD GUY EXERCISE TO YOUNG CREATIVES FESTIVAL

2007-05-26T22:44:00.001Z

The brief for young creatives i Portugal, a couple of years ago, was to make a media advertise for capture YORN young males at clubs and discos bathrooms. Of course i was not young enough to enter the competition but like this challenges to test the mind. S i come up with the idea of putting some huge pissing pots, placed above the normal ones with the Y logo of yorn like it was made while pissing (dont we all man, have fun with that?).

GHOTS YORN

2007-05-26T22:33:00.003Z

YORN is the VODAFONE brand in Portugal for the 'Y' generation. Joking with the usual 'Since1837' that old brands use, i've used the clain ''Since 2001' and showed NO-YORN people with a personal tag saying something like 'John and Brenda' Mobile users since 1987, dramatizing who are YORN aiming for.

DOES YOUR MOBILE COSTS BURN YOUR FINGERS?

2007-05-26T22:29:00.000Z

TAKE CARE OF YOUR EMPLOYEES IS TOUGH

2007-05-26T17:18:00.001Z

Evryone that runs a company, knows that human resources is the most dificult task. Our client wnated to sell a software solution that make it easy. Well, this will take a big burden of yuor back, want it?

DONT LOOSE YOUR INTERNAL COMMUNICATIONS

2007-05-26T17:14:00.001Z

Dont loose important memos. Just use SMS for it.

50% FOR FREE

2007-05-26T17:10:00.002Z

Publico is one of the major Portuguese Newspapers. At this campaign we offer a subscription of 50% free.
We sent a free copy of the newspaper just half printed. To get the other 50% you just had ti subscribe.

INVITATION FOR THE FUTURE OF MARKETING

2007-05-26T17:04:00.001Z

A simple letter was made to invite marketeers to an event to talk about the future of marketing. If you dont want to assist and remain in the past, you just destroyed the letter.

A CANNES LION...WITH AN SMS!

2007-05-26T17:01:00.001Z

CLICK THE IMAGE TO CHECK THE IDEA.

STUFF MAGAZINE LAUNCH CAMPAIGN

2007-05-26T16:53:00.001Z

STUFF Magazine is all about new gadgets and technological news. I've decided to use the contrast amongst the typical portuguese and the 'effect' the magazine will have on them.

LOGO FOR CREATIVES FULL EQUIPED OFFICES

2007-05-26T16:52:00.002Z

NO BUGS IN YOUR WEB

2007-05-26T16:16:00.002Z

SHOW US THE IDEAS INSIDE YOUR MIND

2007-05-26T16:11:00.002Z

CLICK ON THE IMAGE TO SEE THE DESCRIPTION.

AGAIN, THE SIMPLICITY

2007-05-26T15:55:00.002Z

A very simple campaign to promote a Marketing Event with the theme 'CONSUMER. THE STRONGEST LINK'.

MY ALL TIME FAVORITE

2007-05-26T15:53:00.001Z

How can low budget briefs become good, working ideas